The onboard magazine of my favorite airline reported about great new ice cream parlours, among them “Luicella’s” in Hamburg. That must be great, I thought, when from all the ice cream places in the world, they decide to write about this one in Hamburg. And the founder Markus Deibler was even quoted: “For us, vegan is not a niche market any more”.I was a bit anxious due to the Hipster alarm bells ringing in my head (they offer varieties such as banana-basil, Parmesan, goat cheese and cheesecake-Guinness-tiramisu). But anyways, less than 24 hours later I was at the place.
There, I was immediately disappoointed. The vegan varieties where: chocolate and peanut. Period. But the nice sales girl was cheerfully offering the special vegan waffle. The two scoops cost a normal 1.40 Euro each.
Another test a few days later was even more sad: Apart form a few sorbets, there was only one vegan choice: Banana.
The ice cream was okay, but missing any kind of character. Chocolate tasted of dark cacao, peanut quite sweet with a mixed-in peanut flavour. Banana tasted of banana flavouring. I missed any creamy aspects, it was a bit too watery. It was not a totally bad ice cream, it could remind you of the store-bought “Das Eis” and “veganz” brands.
Luicella’s did not meet expecations you would have towards an ambitious place for fresh Ice cream.
„Radically different than the competition“, that is what I was promised when reading about Luicella’s. This was true, but not in a good way.
However, at least the service is absolutely cheerful and offered a vegan waffle.